World Cup match was in progress, media coverage of the World Cup has racked his brains to the development of its energy. With Chinese Internet portal Sina and Sohu Web Site, it is more representative, relatively high levels of coverage of two World Cup Web site, and we analyze their World Cup coverage on some of the features, but also to give readers a better future provides excellent coverage. .
For this World Cup, two separate domain names and titles are:.
http://2006. . Sina. . Com. . Cn /; 2006 World Cup in Germany _ _ Sina competitive turmoil. .
Http://2006. .sohu. .com/2006 World Cup; Helga freelance-_ Sohu sports.
1, the site navigation. .
SINA news navigation.
Sohu News navigation. .
。.
Sina other channel navigation. .
。.
Sohu other channels of navigation. .
。.
In the Home, News page, the navigation is almost two. In the other channel page, Sina navigation with the "2006 World Cup Web site" message. Sohu do not know or did not dare to do so did not expect, but with the "World Cup" on. .
Navigation is easy readers, but also to facilitate the search engines to crawl. In the Baidu search "World Cup" and "2006" World Cup ", SINA Sohu is placed on top.
2, thematic navigation. .
SINA a screenshot of the navigation.
. .
Sohu navigation screenshots.
. .
Overall, Sohu categorized more granularity, for so large a monthly reports, detailed some of the more favourable.
In addition to the main content, here are a few sales. Sina download, Carlsberg cooperation with the desktop image. Sina Mall sold to ebay eBay; Sohu's licensed merchandise sold to another e-commerce site. .
SINA navigation has a "sexy" and Carlsberg special lace pictures. Sohu has something similar, including Player family pictures, sexy baby pictures, but set in a deep navigation. This clever than Sohu Sina, and experienced.
Video, is a major pain in Sina. However, this feature can not do without the video. However, Sohu Sina certainly not as loudly as the video. Sohu is, after all, spend money on a video broadcast rights. The Sina World Cup special page has also placed a video report, the specific content of joint company called "Peoples Magazine" in cooperation. .
3. comments on the report.
Special reports, reproduced in the press, the 32 data, goals, competition, the best day so, in fact, nothing to compete, the difference is no more than 1 minute. Therefore, each organization comment: expert reviews, celebrity comments area is a focus of competition. Comments in three areas: celebrity comments, blog comments, users keep abreast of. .
Celebrity comment.
Sohu main push is: Bai Yansong, Chien-Hung Liu, Han Qiaosheng, Duan Xuan, Tao Wei, Liang Yan, Li Yi, Li Tie, Su Dong, Chen Xirong, Shen Xiangfu 11. .
SINA is the main thrust: Bailey, Franz Beckenbauer, Zhu gianghu, Zhang Jilong, Zhang bin, Zhang road, donglu, lichengpeng, zhanjun, Liu Xiao-Lu Jun, madexing, new, Chen Yang, xiehui 14 people.
Pele, Beckenbauer, simply pull the banner for tiger. Excerpts of these people is if the media, collected together, not statistics. Zhu was Sina have written the dialogue 12. .
Update frequency (up to 6 months after entry into the 15 April 18: 00) on the respective site owners push comments:.
Sohu Legion 115 Bai Yansong 11, LIU Jian 9, Han Qiaosheng 23, paragraph 11 Xuan, Tao Wei 8, Liang Yan 2, Yi Li 7, Li Tie, 18, Soviet Union and Eastern 8, Chen Xirong 8 Shen Xiangfu 10. .
SINA Legion 135 article 6 article, Zhang bin Zhang Jilong 4 articles, Zhang road, 17, 23, 23 lichengpeng donglu, zhanjun 22 article, Lu Jun 10, 11, the Xiao Liu Madexing new 8 article, 5 pages, Chen Yang Xiehui 6 articles.
Blog comment. .
Both parties to help out your blog. The contents of the page, above the richness of the winning Sina Sohu.
Sina's page is http://2006. . Sina. . Com. .cn / blog / star / worldcup. . Html;. .
Sohu page http://2006. .sohu. .com/blogger/;.
Number of blog posts:. .
Sohu 162 (http://2006. .sohu. .com/s2006/7985/s243099070/).
Sina 124 (http://2006.. Sina.. Com. .cn / Blog / star / worldcup.. Html lower part of the data). .
Netizen comments here.
Sina all the relevant message of 434 133. Comments on each article in the back. Sohu does not show the relevant data do not show the total number of places. .
4. the community and the quiz.
Sohu's World Cup communities address: http://2006. . Club. . Sohu. . Com /. .
。.
Sina World Community Address: http://2006. . Sina. . Com. .cn / club /. .
In this comparison of two pages, SINA organization better. Up against the top 8 area, honestly list each post's date, this is very important.
Content is not enough pictures Minato, Sohu's page picture more, it shows the problem. .
Sohu Quiz: total cumulative score highest award for the Peugeot 206 bus. Each issue of the award-winning user can obtain World Cup ball, Sony PSP, Apple IPOD, etc..
Sina's quiz :1-5 is the value of 3,000 mobile phone, the other smaller. Top 100 awards. Weak. .
5. advertising.
Sohu, 25:. .
。.
Haier, Samsung, Beijing Hyundai, Bright Dairy, Adidas, TCL, Midea air conditioning, the wave of servers, Lenovo Mobile, Kingdee ERP, Beijing Mobile, online fashion boutique Sea Museum, Great Wall, Five leaves God Holdings, CITIC Money Bao, grain temples, Blue computer, Changhong, heart Xiangying Heng Paper, China Railcom, Caesar International Travel, Canon, Erie milk, Nissan TIIDA, FAW Pentium. .
SINA, 15:.
. .
China Mobile, the new mazda6, BMW, NIKE, Haier streaming TV, cmbc, international business park, Guangming dairy, Carlsberg beer, Pak Group and Toyota, eBay shopping, Haier air conditioner, wanglaoji, girl manga MP3.
This is the page where each project can be seen. .
Advertising sales:.
. .
5 June 21st century economic report: according to Sina Vice President Shen Jian, SINA World Cup channel has been signing advertisers include China Mobile, Nike, 3610 million, income is expected to be before breaking through the $ 5000.
June 14 Beijing Times reported: Sohu's World Cup advertising has been the first to break the 40 million yuan, the number is increasing by Sohu's goal is to reach at least 50 million yuan. .
6, have the resources and special weapons:.
Sina:. .
Radio to Sina woocall; with 5 pieces of accreditation, will send a 10 people to go to the German front line reports. Cooperation media topics listed on page 11.
Sohu:. .
Has 7 pieces of accreditation and sent a dozen reports team travelled to Germany. Cooperation media topics listed on page 91..
March 23, Sohu announced obtained from Shanghai SMG official World Cup every four minutes online video highlights of copyright. .
24 April, Sohu and 2006 Germany World Cup official music copyright holders & Sony BMG, signed a cooperation agreement, Sony BMG's 2006 Germany World Cup Official song of wireless and Internet "digital-episode" exclusive licensing.
. .
April 26, Sohu announced with Deutsche Welle to World Cup coverage of strategic partners, Sohu completed in World Cup starts before the content layout resources.
